Deal Name: Minifeel
Portfolio company: Minifeel India Private Limited
Sector: E-Commerce
Brief About Portfolio Company:
Minifeel is serving the pre-purchase market where they are offering products of various brands in sachets. Consumers can purchase the products in sachets and try them and make an informed decision about their purchase. Consumers can try premium products like skincare, haircare, body care, etc. products at ¼ Cost. The company is a key player in the market to improve shopping experience for consumers. it also provides D2C firms with access to important brand insights and data that can be utilized for both targeted advertising and product development.